Book Review – Methods of Persuasion

Book Review Methods of Persuasion By Nick Kolenda Image from Amazon.com This is the second book on marketing and influence I read in the past six months. The first was Influence - The Psychology of Persuasion, which was new to me, but not a new book. The two were quite similar. They both used anecdotes … Continue reading Book Review – Methods of Persuasion

Reading

I’ve always had a complicated relationship with reading. I’m not a fast reader. I only read between 350 and 400 words a minute. The average college student reads 450. Many of my good friends are much faster. I admit to some feelings of inferiority. Some of my fondest memories of reading are C.S. Lewis. Until … Continue reading Reading