Spambot Overlords

My good friend and partner in blogdom, JT, posted recently that he has "been discovered" by the Russian Spambot Overlords. With 50 pageviews from Russia, where he knows no one (I assume), compared to 28 from the US, where the vast majority of his friends live. I almost never check my own stats; I'm not … Continue reading Spambot Overlords

Book Review — Influence – The Psychology of Persuasion

Book Review Influence - The Psychology of Persuasion By Robert Cialdini Image thanks to amazon.com I’m not a marketer; I have avoided it, sometimes intentionally, sometimes not. 14 years ago, I started an MBA program, mostly because my salary was stagnant. This makes sense when your undergraduate degree is in Comparative Literature with a minor … Continue reading Book Review — Influence – The Psychology of Persuasion

Book Review – Turn the Ship Around!

Book Review Turn the Ship Around! By David Marquet https://bsdonovan.files.wordpress.com/2015/02/turntheshiparound1.jpg I am biased. I should state this from the start. I chose this book because everything I read about it spoke to my beliefs in how organizations should be managed. I am almost genetically predisposed to write a positive review of this book. In that, … Continue reading Book Review – Turn the Ship Around!

The Six Principles That Will Make Your Content Go Viral

Book Review Contagious by Jonah Berger “Virality Isn’t Born – It’s Made” A couple of years back – ok it was 15 years ago, I’m old – 15 years back, Malcolm Gladwell wrote a book called The Tipping Point about how there are people in our lives that guide opinion. Even now, companies spend tons … Continue reading The Six Principles That Will Make Your Content Go Viral