Spambot Overlords

My good friend and partner in blogdom, JT, posted recently that he has “been discovered” by the Russian Spambot Overlords. With 50 pageviews from Russia, where he knows no one (I assume), compared to 28 from the US, where the vast majority of his friends live. I almost never check my own stats; I’m not … More Spambot Overlords

Book Review — Influence – The Psychology of Persuasion

Book Review Influence – The Psychology of Persuasion By Robert Cialdini Image thanks to amazon.com I’m not a marketer; I have avoided it, sometimes intentionally, sometimes not. 14 years ago, I started an MBA program, mostly because my salary was stagnant. This makes sense when your undergraduate degree is in Comparative Literature with a minor … More Book Review — Influence – The Psychology of Persuasion

The Six Principles That Will Make Your Content Go Viral

Book Review Contagious by Jonah Berger “Virality Isn’t Born – It’s Made” A couple of years back – ok it was 15 years ago, I’m old – 15 years back, Malcolm Gladwell wrote a book called The Tipping Point about how there are people in our lives that guide opinion. Even now, companies spend tons … More The Six Principles That Will Make Your Content Go Viral