DotCom PTSD

I haven't had anything to say for a while. Today I do. So for the bots and social media marketers who still "read" this blog, I give you my thoughts. These thoughts are on the stock market. This is not very typical of me and this blog. I started it largely because I wanted to … Continue reading DotCom PTSD

Book Review — Influence – The Psychology of Persuasion

Book Review Influence - The Psychology of Persuasion By Robert Cialdini Image thanks to amazon.com I’m not a marketer; I have avoided it, sometimes intentionally, sometimes not. 14 years ago, I started an MBA program, mostly because my salary was stagnant. This makes sense when your undergraduate degree is in Comparative Literature with a minor … Continue reading Book Review — Influence – The Psychology of Persuasion

Book Review – Turn the Ship Around!

Book Review Turn the Ship Around! By David Marquet https://bsdonovan.files.wordpress.com/2015/02/turntheshiparound1.jpg I am biased. I should state this from the start. I chose this book because everything I read about it spoke to my beliefs in how organizations should be managed. I am almost genetically predisposed to write a positive review of this book. In that, … Continue reading Book Review – Turn the Ship Around!

The Six Principles That Will Make Your Content Go Viral

Book Review Contagious by Jonah Berger “Virality Isn’t Born – It’s Made” A couple of years back – ok it was 15 years ago, I’m old – 15 years back, Malcolm Gladwell wrote a book called The Tipping Point about how there are people in our lives that guide opinion. Even now, companies spend tons … Continue reading The Six Principles That Will Make Your Content Go Viral