My good friend and partner in blogdom, JT, posted recently that he has “been discovered” by the Russian Spambot Overlords. With 50 pageviews from Russia, where he knows no one (I assume), compared to 28 from the US, where the vast majority of his friends live. I almost never check my own stats; I’m not … More Spambot Overlords
I am not a user of Uber. I think it fair to state this up front. My reason for not using Uber has nothing to do with my feelings about the company or the service. I think it is perfectly fine as a service. I have read some controversial things about hiring practices (if you … More Where is the Open Source Uber?
Book Review Methods of Persuasion By Nick Kolenda Image from Amazon.com This is the second book on marketing and influence I read in the past six months. The first was Influence – The Psychology of Persuasion, which was new to me, but not a new book. The two were quite similar. They both used anecdotes … More Book Review – Methods of Persuasion
Netflix was in the news last month. The company announced that employees can take a year of maternity or paternity leave during the first year after having a child. Sounds great. Most people hear this and think, “what a great company to work for. They must really care for their employees, think of them as … More Championing Disaffection
Book Review Influence – The Psychology of Persuasion By Robert Cialdini Image thanks to amazon.com I’m not a marketer; I have avoided it, sometimes intentionally, sometimes not. 14 years ago, I started an MBA program, mostly because my salary was stagnant. This makes sense when your undergraduate degree is in Comparative Literature with a minor … More Book Review — Influence – The Psychology of Persuasion
Book Review Turn the Ship Around! By David Marquet I am biased. I should state this from the start. I chose this book because everything I read about it spoke to my beliefs in how organizations should be managed. I am almost genetically predisposed to write a positive review of this book. In that, I … More Book Review – Turn the Ship Around!
Book Review Contagious by Jonah Berger “Virality Isn’t Born – It’s Made” A couple of years back – ok it was 15 years ago, I’m old – 15 years back, Malcolm Gladwell wrote a book called The Tipping Point about how there are people in our lives that guide opinion. Even now, companies spend tons … More The Six Principles That Will Make Your Content Go Viral